Having worked his way from private parties to baby showers to weddings and eventually making his way to the club, DJ Kass’ extensive experience in the circuit has afforded him the ground-level experience to know what might pop off virally by design.
Directed by Rock Davis and featuring Uptown influencers Kenstarz, Chrissy, and Kid the Wiz, the clip takes us through a comedic overture shot in a school, before making a transition into a club scene shot in Uptown establishment Opus Lounge, including a cameo from Pioladitingancia, another mark in the pair’s longtime friendship. Now with a visual pairing to match the sensation, Kass capitalizes on this “Scooby Doo Pa Pa” moment with an official video. Photo by Itzel Alejandra Martinez for Remezcla According to Nielsen Music, by the end of February, the track had accumulated 6.87 million streams, notched a Top 10 spot on Billboard’s Hot Latin Songs chart, and continues to be a top contender across Spotify’s Viral 50 charts in markets not exclusive to Spanish-speaking audiences.
#Scooby doo pa pa genre full#
Now it’s pivoting to a full HD official video release, premiering today on Remezcla.Īs an intentional crossover moment for the genre, DJ Kass’ track has definitively taken Dominican dembow out of its own robust music ecosystem by leveraging the transformative power of streaming to the utmost advantage. The track started as a dembow flip of English comedian Big Shaq’s “Man’s Not Hot,” soon transforming into an Uptown sound system mainstay, until it became the backing track for Venezuelan Internet star Lele Pons’ dance parody video spawning infinite iterations.
From September 2017 until now, DJ Kass’ “Scooby Doo Pa Pa” has undergone a million evolutions.
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